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PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
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Vice President Marketing, Remitly
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VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
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Product Manager, Puget Sound Energy
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VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
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Principal, Scenic
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Grow Your Market Research Chops
12, Aug 2025
New: Conversational AI In Surveys
Surveys are a foundational tool in market research, offering the scale and structure needed to gather meaningful feedback from a wide audience. Now, thanks to advances in conversational AI, we can take that trusted approach even further. By adding a conversational layer using AI, surveys become more interactive and engaging, allowing respondents to share their [...]
05, Aug 2025
Data Driven Pricing Strategies
Pricing is one of the most critical decisions businesses make. Price too high and your customers may walk away. Price too low and you leave money on the table. How do you strike the perfect balance? With data-driven pricing strategies! These strategies allow businesses to align prices with customer expectations and market dynamics, resulting in [...]
17, Jul 2025
How To Ask Thought Leadership Research Questions
The foundation of every insightful thought leadership report is the quality of the questions you ask. Stunning statistics and fresh insights don’t come from generic or surface-level queries. They result from questions designed to dig deeper, challenge assumptions, and reveal real stories within your industry. That means asking about evolving trends, homing in on concrete [...]
27, Jun 2025
Why Tracking Brand Awareness Is Not Enough
Brand awareness is often the first metric marketers reach for when gauging brand health. It’s a clear signal that your efforts are putting your name on the map. But while knowing how many people recognize your brand is important, it’s only part of the equation. Awareness alone doesn’t reveal how people feel about your brand, [...]
