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Grow Your Market Research Chops
22, Sep 2025
How To Perform B2B Product Concept Research
Most B2B product failures share a common thread: companies skip rigorous concept validation and jump straight into development based on internal assumptions about what customers need. The result is predictable: millions invested in products that solve problems customers don't prioritize, offer features they won't pay for, or require implementation efforts they can't realistically manage. B2B [...]
15, Sep 2025
Data Driven Pricing Strategies
Pricing is one of the most critical decisions businesses make. Price too high and your customers may walk away. Price too low and you leave money on the table. Yet most companies set prices using educated guesses, competitive mimicking, or simple cost-plus formulas. The stakes couldn't be higher. A 1% improvement in pricing typically delivers [...]
27, Aug 2025
Getting The Most From In Home Usage Tests (IHUTs)
In-Home Usage Tests, or IHUTs, are one of the most reliable ways to see how people actually use a product. By giving research participants a chance to try a product in their own homes and within the context of their normal routines, you get a very real understanding of how they engage with it. This [...]
24, Aug 2025
New: Conversational AI In Surveys
Surveys are a foundational tool in market research, offering the scale and structure needed to gather meaningful feedback from a wide audience. Now, thanks to advances in conversational AI, we can take that trusted approach even further. By adding a conversational layer using AI, surveys become more interactive and engaging, allowing respondents to share their [...]
